Former Pakistan captain Rashid Latif criticised the Board of Management for Cricket in India (BCCI) for the latest IPL media rights deal and mentioned the mindset is to simply purpose for monetary beneficial properties and deteriorate the standard of the sport.
On June 14, the BCCI bagged a profitable deal of INR 48,390 crore (USD 6.20 billion) within the IPL media rights for the subsequent 5 years (2023-2027). All the public sale course of befell on-line for greater than two days.
IPL media rights: BCCI flexes its monetary energy on the earth of cricket
For the primary time within the historical past of IPL, the BCCI had divided the media rights for the cash-rich league into 4 totally different classes: A) TV Rights for the Indian subcontinent B) Digital Rights C) 18 video games (inaugural recreation, weekend double-headers, 4 play-off fixtures) D) Remainder of the World.
Disney Star, who purchased the rights for each TV and digital within the final cycle for a sum of INR 16,347.50 crore, retained the tv rights for the Indian sub-continent with a determine of INR 23,575 crore. Viacom18, the brand new entrant available in the market, secured the digital rights for INR 20,500 crore and in addition bagged the deal of the non-exclusive package deal C of 18 video games for INR 2991 crore.4
In Package deal D, which incorporates TV and digital rights for the remainder of the world, Viacom18 secured the territories of Australia, South Africa and the UK (UK) whereas Occasions Web received the Center East and North Africa areas and the US.
The package deal for A and B is comprised of 410 video games throughout 5 seasons with 74 every within the first two years (2023-2024) adopted by 84 within the subsequent two seasons (2025-2026) and the IPL 2024 might embody 94 matches.
It’s about enterprise and never cricket: Rashid Latif on IPL Media Rights
There was a 30% drop within the viewership of the primary 4 weeks of IPL 2022 and Rashid Latif mentioned the brand new media rights received’t serve any good instance for the sport of cricket.
“It’s about enterprise and never cricket. This isn’t the best scenario. If we’ve to offer cash, then many individuals earn cash. This isn’t about high quality in any respect, it’s enterprise completely,” Rashid Latif mentioned in a video uploaded on the YouTube channel Caught Behind.
“Name Indians and ask them for what number of hours did they watch the matches (in IPL). That is enterprise. I’ve mentioned nothing else. Give no matter identify you would possibly, worth of the product and many others. That is enterprise. Now we have to see how a lot it sustains,” he added.
The IPL, when it comes to valuation, will now be ranked within the top-most sporting leagues alongside Nationwide Soccer League (USA), Nationwide Basketball Affiliation (USA) and English Premier League (England) within the most-watched match throughout the globe.